In celebration of International Women’s Day 2019, which also falls at the end of #fairtradefortnight I thought I’d share some of my views on fast fashion and why it’s excesses prompted me to create sallysally flat-pack cut-and-sew products.
One of my motivations for designing products that help people make their own clothes, is because for centuries people (and by people I mean predominantly women) have been exploited by the clothing industry. Often forced to work on low pay in dangerous and inhumane conditions. The argument often used to justify this is that working for clothing manufacturers gives women jobs they wouldn’t otherwise have. But the question is at what cost? And this isn’t just the case for workers in countries where wages and the cost of living in general are lower either, exploitation is alive and kicking in the UK too. The UK Parliament’s recent Environmental Audit Committee report Fixing Fashion: Clothing Consumption & Sustainabilityfound garment workers in the UK being paid less than half the National Minimum Wage.
I’m not saying that all mainstream clothes brands are exploitative or that the alternative is that we all make our own clothes – there are many stories of past drudgery here too. But, I do know that lots of people gain real enjoyment from making clothes for themselves and that many more would if only they knew how. Once you know what it takes to make a garment it’s hard not to question who is really paying the price for our fast fashion purchases. And why would I want to line the pockets of the likes of Philip Green at the expense of wonderful talented women around the world anyway?
Designing flat-pack clothing kits was just part of my response to all this. I definitely see fast fashion is a feminist issue. If we want to change the fashion industry where better to start than at home with what we do and what we buy. There are lots of great resources out there to help inform us about the change that needs to happen www.commonobjective.co, find brands that meet our values www.goodonyou.eco, and join the most exciting of campaign for change www.fashionrevolution.org.
Making your own cloths can also be a form of sustainable fashion activism. If you want to learn to sew and make for yourself, there’s lots of help out there too – local classes, great new indie pattern designs and the mighty YouTube, which is full of helpful sewing tutorials. And of course, if you want a little extra help to get started, our flat-pack cut-and-sew kits are specifically designed to make it easy and fun for anyone to make their first garment – no sweat(shop)!
Happy International Women’s Day Everyone
#internationalwomensday #fastfashionisafeministissue #fairtradefortnight